I am so excited to announce that Alf the Label has once again been recognised for its outstanding design, innovation and functionality, for the fourth year in a row.
We have won three categories in the UK Junior Designer Awards 2024 in the "Best Changing Bag", "Best Innovative Parenting Product" as well as the "Best Travel Product" categories!
Alf the Label's coveted Ari backpack has once again won GOLD as the "Best Changing Bag" award. Having previously won gold in the category for four consecutive years, the Ari remains a fan favourite for its ability to seamlessly blend style and practicality.
Our innovative Carabiner Capsule also won GOLD for "Best Innovative Product Design (Parents)", which we were also awarded a Bronze for in 2023. This versatile mix and match accessory allows parents to create a customisable setup that effortlessly transitions from pram attachment into a stylish handbag.
Furthermore, the Carabiner Capsule is also won Bronze in the newly entered category of "Best Travel Product (For Parents)". This nomination underlines Alf the Label's commitment to creating multi-functional solutions that cater to the on-the-go lifestyle of modern parents.
GOLD Best Changing Bag Design | Ari
The Alf Community's favourite convertible backpack, the Ari design, offers style and capacity for parents around the world.
The most popular changing bag is perfect for the newborn parent, can be throughout the toddler years and as a work bag once mum or dad goes back to work. The Ari offers easy organisation, holds a large capacity for both parent and baby's essentials, all whilst not sacrificing style for practicality. This must-have bag takes parents well beyond the newborn era, making it the perfect bag for anyone wanting to invest in functional style and quality.
The Ari is available in durable pebbled leather as well as premium vegan leather. You can find both bags in different shades and hardware options.
"This is such a luxurious bag that would sit perfectly within a chic wardrobe, while offering all the space and organisation any baby could need." Bonita Turner, Editor of Junior, @juniormagazineonline
"Beautifully made and timeless design. This bag will look chic through maternity and beyond." Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonlin
GOLD - Best Innovative Product Design (Parents) and BRONZE - Best Travel Product (Parents) | Carabiner Capsule
"The Customisable Carabiner Capsule is so incredibly chic and easy to carry. I love the simple brass ring that attaches to your buggy or bag. This is such a great way to keep life just that little bit more organised and beautiful!" Bonita Turner, Editor of Junior, @juniormagazineonline
"There is something so pleasing about this design which keeps all those essentials you are forever rummaging for safe and within easy reach." Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline
"I love the high quality and detail in this product. A nice way to make on the go stylish and customized to your daily needs." Jennifer Cattaui, founder of Babesta, New York, @babesta
"Great idea! This is a very stylish product and very well thought out product. Love the idea of everything in one place and that you can attach it to your pram and then take it off easily." Jakki Jones, Illustrator and talent PR, @jakkidoodles
"You can tell a lot of love and thought has gone into this clever design. This will be used and treasured way beyond the baby years." Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline
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